Sonoma · Napa · Mendocino County

North Bay local real estate, guided every step of the way.

Whether you're buying your first home or selling a property you've loved for decades, I'm here to make the process clear, calm, and successful.

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3Counties Served
100%Client-Focused Service
5★Client Reviews
LocalNorth Bay Expertise
Alicia Johnson, Realtor
About Me

Hi, I'm Alicia Johnson

I'm a licensed Realtor with Excellerate Real Estate, proudly serving families and investors across Sonoma, Napa, and Mendocino County. I believe a great real estate experience comes down to two things: clear communication and a genuine commitment to my clients' goals.

From our very first conversation to the moment you get your keys—or hand them over—I'm by your side. I take the time to understand what matters most to you, keep you informed at every turn, and use modern tools and local market expertise to get you the best possible outcome. My clients become my neighbors, and many become friends for life.

If you're thinking about making a move anywhere in the North Bay, I'd love to hear your story.

DRE# 02272644Licensed California Realtor
Excellerate Real EstateSanta Rosa, CA
North Bay LocalSonoma · Napa · Mendocino

Homes for Sale

Looking for your next home across Sonoma, Napa, and Mendocino County? New properties hit the market daily. Tell me what you're after and I'll send you matching listings the moment they come available.

Contact Me for Listings →
Your Roadmap

The Steps, and How I Help

Buying and selling can feel overwhelming. Here's exactly what to expect—and how I support you through each step.

1

Get Pre-Approved

Before house hunting, you'll connect with a lender to understand your budget and strengthen your offers.

How I help: I connect you with trusted local lenders and explain exactly what your pre-approval means for your search.
2

Define Your Wish List

We clarify your must-haves, nice-to-haves, preferred neighborhoods, and timeline.

How I help: I set you up with a personalized home search so new listings reach you the moment they hit the market.
3

Tour Homes

We visit properties together (in person or virtually) and evaluate each one against your goals.

How I help: I schedule showings, point out value and red flags, and give you honest, expert perspective on every home.
4

Make an Offer

When you find the one, we craft a competitive offer backed by current market data.

How I help: I run a comparative market analysis and negotiate hard on your behalf to win the home at the right price and terms.
5

Inspections & Due Diligence

Once your offer is accepted, we inspect the property and review all disclosures.

How I help: I coordinate inspections, interpret the reports, and negotiate repairs or credits when needed.
6

Close & Get Your Keys

We finalize your loan, complete the paperwork, and you officially become a homeowner.

How I help: I manage the timeline with escrow and your lender, keep everything on track, and hand you the keys with a smile.
1

Free Home Valuation

We start by determining what your home is truly worth in today's market.

How I help: I prepare a detailed comparative market analysis so you know exactly what to expect—no guesswork.
2

Prep & Stage

We make your home shine with repairs, decluttering, and staging that attracts buyers.

How I help: I create a custom prep plan and connect you with stagers, cleaners, and contractors from my trusted network.
3

Professional Marketing

Your home is photographed, listed, and promoted to reach the right buyers.

How I help: I invest in professional photography, online syndication, and targeted social media to maximize your home's exposure.
4

Showings & Open Houses

Qualified buyers tour your home and we gather feedback in real time.

How I help: I host open houses, manage all showings, and keep you updated on interest and offers as they come in.
5

Review & Negotiate Offers

We evaluate every offer—not just price, but terms, timing, and buyer strength.

How I help: I walk you through each offer's pros and cons and negotiate to protect your bottom line and your timeline.
6

Escrow & Closing

We navigate inspections, appraisal, and paperwork through to a successful close.

How I help: I manage every deadline, troubleshoot issues before they become problems, and get you to the closing table with confidence.
Where I Work

Areas I Serve

Deep local knowledge across the heart of California's North Bay wine country.

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Sonoma County

From Santa Rosa and Petaluma to Healdsburg, Sebastopol, and the Sonoma Valley—vineyards, charming downtowns, and family neighborhoods.

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Napa County

Napa, Yountville, St. Helena, and Calistoga. World-class wine country living, from cozy bungalows to estate properties.

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Mendocino County

Ukiah, Willits, the coast, and beyond. Rural acreage, coastal getaways, and small-town character.

Client Love

What My Clients Say

Nothing means more to me than helping people find their place in the North Bay. Here's what a few of them had to share.

★★★★★

“Alicia made our first home purchase feel completely manageable. She answered every question, no matter how small, and negotiated a price we didn't think was possible. We couldn't have done it without her.”

MR
Maria & Tom R.Buyers in Santa Rosa
★★★★★

“We sold our home for over asking in under two weeks. Alicia's marketing and staging advice were spot on, and she kept us informed through every single step. True professional.”

DK
David K.Seller in Petaluma
★★★★★

“Relocating from out of state was stressful, but Alicia knew the area inside and out. She found us the perfect neighborhood and felt more like a friend than an agent.”

JL
Jennifer L.Buyer in Healdsburg
Read More Reviews on Zillow →

What's Your Home Worth?

Curious about your home's value in today's market? Get a free, no-obligation comparative market analysis prepared personally by me—not an automated estimate.

Good to Know

Frequently Asked Questions

A few of the questions I hear most often. Don't see yours? Just reach out—I'm happy to help.

In most transactions, my services as your buyer's agent come at no direct cost to you—commission arrangements are agreed upon and disclosed up front. I'll walk you through exactly how it works during our first conversation, so there are never any surprises.

I prepare a detailed comparative market analysis (CMA) using recent comparable sales, current competition, and local market trends. We'll review it together and set a price strategy designed to attract strong offers while maximizing your return.

Every situation is different, but a typical sale takes 30–45 days from accepted offer to close. Finding the right home as a buyer can take anywhere from a few weeks to a few months. I'll help set realistic expectations based on your goals and current market conditions.

Those are my core service areas where I have the deepest local knowledge. If you're looking just outside them, reach out anyway—I'm always glad to help or connect you with a trusted agent in my network.

Absolutely. Some of my best client relationships started a year or more before a move. I'm happy to answer questions, share market insights, and help you plan—no pressure, no obligation.

Get in Touch

Let's Talk About Your Move

Have a question or ready to get started? Reach out—I respond personally and promptly.

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BrokerageExcellerate Real Estate, Santa Rosa, CA
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LicenseCalifornia DRE# 02272644
f IG Zillow ★